Group travel in the U.S. is gaining popularity heading into 2025, and for good reason, says Tyler Zajacz, President of Tours of Distinction, a Connecticut-based tour operator with over 50 years of experience. “Group travel combines affordability, convenience, and meaningful shared experiences, making it an increasingly appealing option,” Zajacz explains.
According to the U.S. Travel Association, group room demand in the top 25 U.S. markets grew by 9%, and 93% of leisure travelers plan to travel within the next six months, up from 90% at the end of 2024. Several factors are driving this trend, with cost-effectiveness leading the way. “Group travel offers significant savings,” says Zajacz. “From discounted airfare and shared motorcoach costs to reduced hotel rates and group pricing on activities, it allows travelers to enjoy bucket-list trips without overspending.”
Another key driver is the growing desire for authentic, shared experiences. “People value creating lasting memories with family and friends, and group trips provide the perfect opportunity for these connections,” Zajacz notes.
Group travel also eliminates much of the stress associated with trip planning. “We handle everything—from logistics to accommodations—so travelers can simply enjoy the experience,” Zajacz shares. Tours of Distinction even assigns professional Group Tour Leaders to ensure every detail goes smoothly, a convenience that appeals to busy travelers.
Additionally, group travel offers an added sense of security, particularly for international trips or unfamiliar destinations.
As preferences shift toward experience-driven travel, the rise of group travel reflects a growing desire for affordability, ease, safety, and connection. This upward trend shows no signs of slowing, offering travelers more opportunities to explore the world—together.
